There is one thing on the market that makes the difference between top organizations and the average ones: motivating people. 

When the staff members prove a high level of motivation, the organization provides quality products and services and receives positive feedback from its customers. Hence, a high business proficiency.

The employee satisfaction became a key indicator of performance for most successful companies and a basic element of Balanced Scorecard (the strategic management system which administrates the company activities depending on its vision and strategies).

A company can reach performance only through satisfied clients and efficient change management, and the employees’ part is crucial. Motivated employees are sensitive towards clients’ needs and do everything they can to fit or exceed their standards. Employees’ attitude towards change is vital because changing is the key element for a successful management. In order to remain competitive on increasingly aggressive markets, the organizations (and their employees, it goes without saying) have to be positive while facing changes.

There are a few more variables, besides employees’ attitude towards customers and change, which can determine the way things are going inside an organization. They can be classified into 3 subcategories: Individual Effort, Collective Effort and Organizational macro-variables, all together influencing the Profit.

This is the Green Voice approach. Its target is to improve the quality and the efficiency of the decision-making process, as well as the company management activities. The Green Voice analysis enables the growth of an organizational culture, defines the organization strong and weak aspects and provides opportunities to turn employees’ opinions into profit by involving them to meet the company’ s goals.